Our sense of smell is one of the most powerful senses we possess, yet it is often overlooked as we mainly rely on what we see and what we hear.
and no other sense has the same kind of deep access to the brain part where emotions are born and memories stored.
Smell is one of the most unique human senses.scent goes directly to the brain’s limbic system, thus bypassing all cognitive and logical thought processes, smell instantly connects to our emotional and memory centers. The effect is instant.
Ambient scent is the most effective in influencing consumer behavior in terms of emotion, evaluation, desire to return to a store and purchasing habits.
We have experienced our own scents at retail shops and confirmed the facts about the power of smell drawing people in to the stores asking "whats that smell" and allowing the engagement of this leads and see them becoming consumers of the retail shop and of our scents.